generated-image-5.png
generated-image-5.png

SUPERWOMAN SMARTS: Activating Leadership, Substance, and Strategic Presence — Revised and Expanded Second Edition

$7.99

The most qualified woman in the room does not always win. The most legible one does.

For more than twenty years, Yevette Lynn watched it happen — at counseling tables, in boardrooms, in the offices of a chamber of commerce in a small Tennessee city. Capable women got overlooked. Forgettable ones got promoted. Eventually she stopped pretending she did not know why.

Superwoman Smarts is not a book about doing more. It is a book about being read correctly.

Most advice written for ambitious women lands in one of two camps: work harder, or perform confidence. This book declines both. It argues that leadership and substance are two halves of the same thing, and that a woman who carries one without the other will keep meeting a ceiling she cannot see. Then it does the harder work of showing what that looks like on a Tuesday — in a negotiation, in a hiring decision, in a room where you are the only one who looks like you.

The argument is carried by women, not theory. A caterer who had to build her reputation twice. A stylist who learned that the chair she sat in was a boardroom. A marketing executive who stopped apologizing for her ambition. A small-city mayor on what he notices in the first thirty seconds. And a chapter written as a letter to the author's daughter, on what she hopes she has managed to pass down.

The most qualified woman in the room does not always win. The most legible one does.

For more than twenty years, Yevette Lynn watched it happen — at counseling tables, in boardrooms, in the offices of a chamber of commerce in a small Tennessee city. Capable women got overlooked. Forgettable ones got promoted. Eventually she stopped pretending she did not know why.

Superwoman Smarts is not a book about doing more. It is a book about being read correctly.

Most advice written for ambitious women lands in one of two camps: work harder, or perform confidence. This book declines both. It argues that leadership and substance are two halves of the same thing, and that a woman who carries one without the other will keep meeting a ceiling she cannot see. Then it does the harder work of showing what that looks like on a Tuesday — in a negotiation, in a hiring decision, in a room where you are the only one who looks like you.

The argument is carried by women, not theory. A caterer who had to build her reputation twice. A stylist who learned that the chair she sat in was a boardroom. A marketing executive who stopped apologizing for her ambition. A small-city mayor on what he notices in the first thirty seconds. And a chapter written as a letter to the author's daughter, on what she hopes she has managed to pass down.

Four things you have heard already

01

Passed over, with a good review in your hand.

The feedback is warm. The written appraisal is strong. The role goes to someone else, and no one gives you a reason you could act on — because the reason was never about the work.

02

Decided about before you speak.

By the time you say your first sentence in the room, a read has already been taken. How you came in. How you're dressed. Whether you filled the pause or let it sit. Most of the decision about who you are was made in that window, and none of it was about your analysis.

That first read is not fair, but it is also not random — and it is not the same thing as your ability. This book treats it as a variable you can direct rather than weather that happens to you. That is the part the other books skip, and it is why two new chapters in this edition are given to strategic presence.

03

Competence nobody can see.

You catch the thing early and quietly fix it before it becomes anyone's problem. The save is invisible, so the person who made it is too. There is language in here for narrating your own work accurately, without inflating a word of it.

04

Advice that was all mindset, no method.

You have already read the book that told you to believe in yourself, and it left you nothing to do on Monday. This one hands you sequence, wording and a boot camp you actually work through.

The work is not the problem.
Being read as the person who should lead is.

WHAT'S INSIDE

A working book, not a pep talk.

19‍ Chapters, structured so you can start at the one that matches this week.

2 New chapters on strategic presence, written for this edition.

27 Discussion questions — usable alone, built for a group or a book club.

— The Brand Boot Camp section: a step-by-step pass over how you are currently being read, and what to change first.

— A revised and expanded second edition throughout.

WHO IS THIS FOR

Women stepping into their first leadership role, and women who have held one for a decade and are tired of being underestimated. Founders. Chamber and economic development professionals. Anyone who mentors women and needs better language for what they are actually up against. It is written to be read straight through, and to be argued with in a group.

WHY THIS AUTHOR

Two jobs that answer each other.

Yevette Lynn runs business development for a chamber of commerce, and has spent two decades counseling small business owners and entrepreneurs on substance — what they sell, whether the offer holds, whether the numbers agree with the story.

She also photographs executives and professionals for a living. Which means she has spent thousands of hours on the other half of the problem: watching how capable people get read in the first few seconds, and what changes that read.

Most books on this subject can only speak to one of those two things. Superwoman Smarts can speak to both, because the person who wrote it works on both.

“Superwoman Smarts is a method for making competence visible — written for women who are already good at the job and are being read wrong.”
— YEVETTE LYNN

You are not being asked to become someone else. Only to be read correctly.

Add this book to your AMAZON Cart.

Delivered straight to your Kindle library. Reads on the Kindle app for phone, iPad and desktop too.